One Family of apps where you record, track and manage your own money.
Three different apps, for adults, businesses and kids:
From first allowances to running a business, it all connects
The thinking behind our apps draws on published research in psychology, behavioral economics, and learning. We're careful to say what it does, and what it doesn't. See the research →
Money is a sensitive subject. So first, what never happens.
- No bank connection, passwords or account numbers
- No payments through us; your money is never with us
- We don't look at your data
You record. Awareness grows. The picture clears. Change becomes possible.
The three apps
- Record everything in one place
- Get a full, clear picture of where you stand
- Build a plan: budgets, habits, goals and forecasts
- Record the business activity: clients, suppliers, income and expenses
- Get the owner's picture: cash flow, key clients, what's coming next month
- Keep home and business separate, with a smooth switch between them
Money habits that grow up with your kid.
Financial education and habit building, two ways:
- Real practice: the child records and manages their own money
- Content: financial education alongside psychology, habits and thinking patterns, in animated videos, digital books and game-based practice
Coming next
Academy is a learning platform for kids, adults and business owners. Hebrew-first, built for schools too.
A life-simulation game. Childhood to retirement, every financial choice compounding.
The connections between the apps.
A few examples.
Business
One user, a smooth switch, a clear separation.
Grows
You are the guardian: the child asks, you confirm.
Life
Shared goals, pools and trips.
Business
The same picture, on both sides.
The money moves only in your bank; only the records move between the apps.
Everything is free in early access.
Prices come later, and we'll always announce them well before anything changes.
Grows
Life
Business
Family Bundle
No ads, no data sales, ever. Free in early access.
Three steps and you are in.
Family first, then friends of the family, then wider. Leave an email and we'll get back to you.
FF Family is in early access. If you use Life, Grows, or Business, there's a WhatsApp community for questions, ideas, features, and bugs - we read everything there.