Soft launch · invite-only
Three apps. One family's money.
From your kid's first allowance to running your own business, everything stays connected.
Tap an app to explore it →
Grows gives kids a real wallet to learn with. Life keeps your everyday money organized. Business runs your company's books. One family, one sign-in.
Tracks your money. Doesn't move it.
Tracking tools, not banking tools. No bank connections, no passwords, your real money stays where it is.
What you do
Log a paycheck after it lands. Confirm an allowance you handed your kid. Mark an appointment as paid.
What the app does
Remembers, categorises, forecasts. Shares records with anyone you've connected, kids, partners, co-owners.
What never happens
Never touches a bank account. Never makes a payment. Never holds your money.
Why Family
One ecosystem, one sign-in
Log an allowance in Life, the entry appears as income in Grows. Record a freelance payment in Business, it appears in Life. The records flow; the actual money you handle stays in your real bank.
Privacy by design
Kids' state is readable by their guardians, writable only by the kid. Parents act through approval flows, never by editing directly.
Grows with the user
Grows reshapes itself across 11 age stages, pictures for a 6-year-old, percentages and pay-stubs for a 16-year-old. Same data underneath.
No ads. No data sales. Ever.
Free during soft launch. Paid eventually, with transparent pricing announced well before any change.
The three apps
For kids · Ages 5–17
Grows
Money smarts that grow up with your kid.
The only money app that starts at 5 and graduates with them. Real wallet, real goals, real lessons, adapted to every age from picture-buttons to first paycheck.
Learn more
For adults
Life
Adult money, made calm.
Every recurring bill, every savings goal, every family pool, in one calendar you actually open. You record what you did; the app turns it into budgets, forecasts, and patterns.
Learn more
For small businesses
Business
Run a business. Keep your weekends.
The smallest business management software you'll ever need. Clients, suppliers, appointments, multi-currency cash, the owner's dashboard, not the bookkeeper's ledger.
Learn more
Coming next
Two new apps joining the family, plus personal mentoring alongside them.
Expected · Sept 2026
Academy
Learning platform for kids, adults, and business owners. Hebrew-first, built for schools.
Expected · 2027
Life Sim
A life-simulation game, childhood to retirement, every financial choice compounding.
Expected · 2026
Mentoring
Personal, human mentoring alongside the apps. Build healthy money habits and reach your family goals with an accountability partner by your side.
How the ecosystem works
Three apps that talk to each other, every cross-app handoff is one tap. Plus two more on the way.
one account · one sign-in
Grows how it talks to Life and Business
- Parents link to the child's Grows. A parent with a Life account is the child's guardian, they see what their kid is doing, log transfers, and approve savings agreements.
- Real-time allowance from Life. A parent logs an allowance in Life → it appears instantly in the child's Grows wallet. No "did you send it?"
- Graduation at 18 into Life. The child's full Grows history, wallet, goals, savings agreements, work history, and family connections all transfer into Life as the starting profile. Never starts at zero.
Life how it talks to Grows and Business
- Grows graduation in. At 18 (or earlier, at your discretion), the child's full Grows profile becomes their starting Life profile.
- Friends & Family pools. Invite a partner, sibling, or friends. Share calendar events, split holiday or grocery pools, track who-owes-whom. Each person keeps their own books; pools are for the overlap.
- Verified payments with Business. Pay a business that's on FF Business → both sides confirm in one tap. Auto-fills into both ledgers. No more "I paid / I didn't receive."
Business how it talks to Life and Grows
- Auto-connected to your Life account. Your Business account links to your personal Life account automatically, same sign-in, no separate setup. Same for team members and co-owners with Life accounts.
- Verified payments with clients & suppliers. Payments to and from people on FF are confirmed by both sides in one tap, auto-filling both ledgers.
- Draws and distributions to Life. Salary to yourself, dividend distributions, multi-owner profit allocations, all flow into each owner's personal Life as income, allocated by share.
Plans
Simple, honest plans for each app. Prices come later, and we'll always announce them well before anything changes.
Life
For adults
Free
Everyday income, expense & transfer tracking, unlimited family & friends connections, joining shared pools, Recipients, Work & Education, and guardianship for your kids in Grows.
Pro
Everything in Free, plus the Calendar, your Plan (goals, budgets, habits & tasks), forecasts, long-term savings, and creating your own shared pools.
Grows
For kids · Ages 5–17
One simple, affordable plan
The whole experience: an age-adaptive wallet that grows from 5 to 17, allowances, savings goals, Spark Jar rewards, guardian oversight, and a smooth graduation into Life.
Business
For small businesses
Every plan includes all the features; higher plans just raise the limits (businesses, accounts, currencies, team members).
Basic
1 business · up to 3 accounts · 2 currencies.
Pro
Up to 3 businesses · 10 accounts · 5 currencies · team members.
Max
Up to 10 businesses · the highest limits across the board.
Family Bundle
Best for households
2 Life + 3 Grows
Two Life Pro accounts for the grown-ups and three Grows accounts for the kids, the whole family on one plan.
No ads, no data sales, ever. Free during the soft launch.
The thinking behind our apps draws on published research in psychology, behavioral economics, and learning. We're careful to say what it does, and what it doesn't.
Request access
Family launch first. Friends-of-family next. Wider preview after that. Drop your email and we'll be in touch.