Privacy Policy

FF Family LTD, Company No. 517355863 (Israel). Version 2026-10, effective 16.10.2026 | עברית

This Privacy Policy (the "Privacy Policy") applies to the manner in which we, FF Family Ltd. (the "Company", "we", "us" or "our"), collect, receive, store, use and share Personal Information, as defined below, in the course of our activity and the services we offer, including in connection with the use of our applications, Grows, Life and Business (the "Applications"), and in connection with the use of the website https://app.fffam.app/, including its sub-domains and their content (the "Site"). The Applications and the Site are referred to together as the "Service" or the "Services".

Introduction

We apply this Privacy Policy because we recognize the importance of privacy. This Privacy Policy sets out how Personal Information collected by us in the course of your use of the Services is managed, and the choices available to you regarding the manner in which such information is collected.

What is Personal Information?

"Information" or "Personal Information" is as defined in the Protection of Privacy Law, 5741-1981 (the "Protection of Privacy Law"), including information relating to an identified or identifiable person, including by means of an identifying detail such as a name, identity number, biometric identifier, location data, an online identifier, or one or more data points concerning a person's physical, health, economic, social or cultural condition.

Consent and Change

You are under no legal obligation to provide us with Personal Information about yourself, and any information you provide is provided of your own free will. However, if you choose not to provide certain information, we may not be able to provide you with the Services, in whole or in part. For example, it is not possible to open a user account in the Applications and use them without providing the details required to open an account.

By using the Site or the Applications, you consent to the terms of this Privacy Policy and to the collection, processing and sharing of Personal Information for the purposes set out in it. If you do not agree to the terms of this Privacy Policy, please refrain from accessing the Site and from any use of it or of the Applications.

With respect to a user who is a minor, and in particular with respect to the Grows application, which is intended for minors, consent to this Privacy Policy and to the processing of Personal Information as set out in it shall be given solely by the minor's parent or legal guardian. In such a case, you represent and confirm that you are the parent or legal guardian of the minor and that you are authorized to give such consent on the minor's behalf.

We reserve the right, at our discretion, to change this Privacy Policy from time to time. In the event of a material change to this Privacy Policy, we will notify you and you will be asked to approve the updated policy again within the Application as a condition of continuing to use it.

The Types of Personal Information We Collect and the Purposes of Its Use

We receive or collect Personal Information from you in the following ways:

  • Requesting access and opening an account in the Applications. Our Site includes an access request form for the purpose of downloading and using the Applications, in which you will be asked to provide a name, an email address and free-text message content.
  • Use of the Applications. In order to use the Applications you will be required to open a user account, in which you will be asked to provide basic account details, such as an email address, full name, country and currency. If you do not provide the required information, you will not be able to open an account and use the Applications.
  • Financial or business information you enter yourself. The Applications are intended for financial or business management, and you may therefore enter financial information into your account in the Applications, such as bank accounts, transactions, balances, budgets, goals and financial records. In addition, in connection with the Business application, which is intended for managing a business, you may enter details of accounting documents, such as invoices, receipts and the like, as well as information about suppliers.
  • It is clarified that the financial information is entered in full by you directly, and is not received through a connection or direct interface with banks or other financial institutions. The Service does not connect to your bank account, does not transfer funds and does not require access to your accounts. Accordingly, we do not request, collect or receive login details for your bank account, passwords or other means of access to financial accounts, and no such details should be entered in the Applications.
  • Calendar data. We may collect calendar data that you enter in the Applications, such as events, reminders, habits and tasks. You may synchronize such data with external digital calendars.
  • Connections data. To the extent you choose to connect your account to the accounts of family members, clients or suppliers who also use the Service, we will collect information about such connection, including the details of the connected users and the information shared between you, such as a shared goal, budget or pool.
  • Log files. We may use log files. The data appearing in log files may include your IP address, browser type, date and time stamps, referring and exit pages, browsing actions, clicks and any other data that may be provided to us by your browser. We may use such data for the purpose of analyzing trends, administering the Site and the system, tracking visitor traffic on the Site and in the system, and gathering demographic data.
  • Cookies and similar technologies. We may use cookies and similar technologies to support the operation of the Site and to improve the experience of using it. Cookies are small text files stored by your browser on your computer or mobile device when you visit a website. Some cookies are deleted when the browser is closed ("session cookies"), and others remain stored on the device for a longer period ("persistent cookies"). We may use both types of cookies to enable the functioning of the Site, improve its performance and better understand how it is used. You can manage your preferences regarding cookies, including accepting or removing them, through your browser settings. Please note that disabling cookies may affect the availability or functioning of certain features of the Site.

Use of a Chatbot and Artificial Intelligence Systems to Process Personal Information

  • We may use artificial intelligence (AI) tools, including a chatbot embedded in our Applications, for the purpose of responding to your inquiries and assisting with the use of the Service. The processing of Personal Information in this context may include, among other things, the analysis and classification of inquiries, the identification of patterns and the provision of tailored answers and responses, in accordance with the purposes of use set out in this Privacy Policy.
  • Artificial intelligence systems operate by means of algorithms that learn from data and produce automated insights. As with any technology of this kind, their use may involve, among other things, algorithmic bias, errors in the processing or analysis of data, automated decision-making and information security risks. We act to process Personal Information by means of these tools in accordance with applicable law, transparently and while implementing information security measures, but we cannot guarantee the complete prevention of errors or inaccuracies.
  • The AI help assistant (optional). The Help assistant in the Applications answers most questions on your device, without sending them to anyone. Only where it cannot answer, and only after you have agreed to it in the Application, is your question sent to an artificial intelligence model operated by Anthropic, PBC, a company located in the United States, which processes it on our behalf as our service provider, under terms that require it to protect the information and to use it only to provide the service.
  • What is sent. The text of your question; the language of the Application and the date; short excerpts from our help articles; and, where your question concerns your own records, only the figures the model asks for in order to answer it, such as the total of your expenses or income for a given period per currency, the names of your categories, your current cash balance and the amount currently owed on each credit card. The full list of your transactions and their descriptions, account numbers, passwords and information about other users are not sent. Please do not type into the assistant information you do not wish to send, such as identity numbers or details of other people.
  • Retention and training. We do not store the content of your questions or of the answers. To manage the feature we keep only counts, such as the number of questions asked on a given day and their cost, without their content. Under its commercial terms, Anthropic does not use the content we send to train its models, and keeps it for a limited period (currently up to 30 days) for security and misuse prevention, after which it is deleted, unless the law or the enforcement of its usage policies requires longer retention.
  • Accuracy and the nature of the answers. Answers from the AI help assistant are generated automatically, are marked as such, and may be inaccurate. The figures in an answer are taken from your own records, but you should check them in the relevant page of the Application. The assistant does not provide financial, investment, tax or legal advice, does not make decisions about you, and cannot perform any action in your account.
  • Your choice. Use of the AI help assistant is optional, and the Applications work in full without it. You may decline it when asked, and you may turn it off at any time in Settings > Preferences, or by contacting us at support@fffam.app. Daily usage limits apply. The AI help assistant is not available in the Grows application.

The Purposes for Which We Collect the Information

In addition to the purposes of use set out above, we may use the Personal Information collected by us, as set out above, also in the following ways and for the following purposes:

  • In order to provide you with the Services and the features available in our Applications.
  • In order to contact you, including following inquiries or messages you have left.
  • In order to improve the Site, the Applications and their performance, in accordance with their purposes.
  • In order to provide support and service, handle your requests of any kind and respond to inquiries and complaints.
  • For the purpose of information security on the Site and compliance with the provisions of the law.
  • For the purpose of defending legal proceedings.
  • In order to send information and publications regarding our services to the email address you provided to us, or by means of a call from a representative on our behalf to the telephone number you provided. You may at any time request to stop receiving such information and content by sending a removal request to the email address: support@fffam.app.

Use of Anonymous Information

  • We may use anonymous or statistical information (which does not enable the identification of an individual user), such as aggregated information accumulated or produced by us as a result of the use of the Services, and share it with third parties and our customers in the course of our business activity.

How We Share Personal Information

We do not sell Personal Information, and the Service does not display third-party advertising.

Except as set out above, we will not transfer the Personal Information you have provided to us to third parties, other than in the following cases:

  • With other users with whom you have expressly chosen to share information through the Service, including family members who also use the Service. If you have created a shared pool, shared a goal or a budget, or connected your account to another user, the information included in that sharing will be visible only to its participants.
  • To service providers acting on our behalf who assist us in our activity, including providers of systems for the operation of the business, infrastructure and technology, such as hosting, cloud and data processing providers, and providers of electronic mailing systems, including for the purpose of sending operational messages, such as invitations, password resets and verifications, and, where you have chosen to use the AI help assistant, the provider of the artificial intelligence model, as set out above.
  • In the event of a breach of the terms of use or of this Privacy Policy, or if you carry out through the Site actions that appear to be contrary to law, or an attempt to carry out such actions.
  • In the event of any dispute, claim, demand or legal proceedings, if any, between you and us.
  • In any case where we believe that the disclosure of the information is necessary to prevent harm to person or property (yours or a third party's), or in connection with an investigation of suspected unlawful acts.
  • In the event that we are required by law to transfer your personal details and the information collected about your activity on the Site to third parties, including if a judicial order is received by us directing us to deliver your details or the information about you to a third party, or in response to a request from an enforcement authority or another governmental or public authority.
  • In the event that we are acquired by, or merge with, a third-party company, or in the course of an examination or preparation connected with a transaction of this kind.

In certain cases, third parties to whom information is transferred as set out in this section may be located outside the borders of Israel, including in countries that provide a level of protection different from that provided in Israel.

Information Security

We implement information security systems and procedures on the Site. While these systems and procedures reduce the risks of unauthorized intrusion into our computers, they do not provide absolute certainty. Therefore, although we aim to use accepted and reasonable means to protect your Personal Information, we do not undertake that the Site will be completely immune from unauthorized access to the information stored in it. If you have any questions regarding security in the Service or regarding confidentiality, you may contact us at the email address: support@fffam.app.

How Long We Keep Information, and Inactive Accounts

  • While your account is in use. We keep the information in your account for as long as you use it, so that the Applications can work for you. You may delete information, or your whole account (Settings, Delete account), at any time.
  • Inactive accounts. An account is inactive if no one has signed in to it, or used it while signed in, in any of the Applications for six (6) months. We do not keep inactive accounts, because information that no one uses should not be kept. After one (1) month without a sign-in we may send you a short reminder. After five (5) months we will send a notice to the email address of the account, stating that the account is about to be deleted, the date from which it may be deleted, and how to download a copy of your information. If there has still been no sign-in at least 28 days after that notice, we delete the account and its content. Signing in at any time before the deletion keeps the account, and the count starts again from that sign-in.
  • Accounts that others rely on. We treat an account as in use, and do not delete it, while a child's FF Grows account that it manages is in use, or while a team member of a business that it owns alone is active. We do not delete a child's FF Grows account because of the child's own inactivity while a parent who manages it is active. When a parent's account is deleted under this section, the FF Grows accounts that only that parent manages are deleted with it, and the notice to the parent says so.
  • What is deleted. The account and its sign-in details, your profile, the financial, calendar and business information you entered, the businesses you own alone (a business you own with others stays with them), and your connections and pending invitations.
  • What we keep, and why. (a) Records that also belong to other users: your share in a shared pool stays in the pool's history so that the other participants' balances still add up, and a payment or transfer you recorded with another user stays in that user's account; shared goals, budgets and events stay with their other participants, without your entries. (b) Security logs of actions taken in the Service, including a record that the account was deleted, for up to 90 days. (c) If you asked us to stop sending you updates, your email address stays on our do-not-send list, so that your request is still honored. (d) Information we must keep by law, or that is needed to establish, exercise or defend legal claims, for as long as that requires. (e) Backup copies, which are kept for a limited period (currently up to about 100 days) and then overwritten automatically. We do not restore deleted accounts from backups.
  • Business records. If you keep business records in FF Business, the law may require you to keep them for several years, for example for tax purposes. That obligation is yours, and we do not keep those records for you after your account is deleted, so please export them in time.

Your Rights and the Protection of Your Privacy

The Company is the controller of the database containing the information set out in this policy. We respect your right to privacy and act to retain only information that is required, current and accurate. It is important to us that you know that you are entitled to review the information about you held by us, and to the extent you find that such information is not correct, complete, clear or up to date, you are welcome to contact us with a detailed request to correct or delete the information, in accordance with the provisions of the Protection of Privacy Law and the Protection of Privacy Regulations (Conditions for Access to Information and Procedures for Appeal of a Refusal of an Access Request), 5741-1981.

For the avoidance of doubt, a request to delete Personal Information or to exercise rights under law is not necessarily identical to a request to close the user account, and each such request will be handled in accordance with applicable law, this policy and the terms of use.

Even after the closure of an account or the deletion of information, we may retain certain Personal Information for the period required or permitted by law, and for legitimate purposes such as compliance with legal requirements, the resolution of disputes, enforcement of the terms of use, information security, fraud prevention, backup and record-keeping.

For inquiries regarding the exercise of your rights or privacy matters, you may contact us by email at: support@fffam.app.

Last updated: 15 October 2026 (the section on how long we keep information and on inactive accounts was added; the AI help assistant section was added earlier in October 2026).